来源：American Shipper 2017-12-19
翻译：国际海事信息网 姜文杰 张运鸿
Maersk Line launches online platform to combat booking cancellations
Maersk Line has launched a new online platform for end-to-end freight booking that aims to reduce last-minute booking cancellations, a spokesperson for the Danish ocean carrier has confirmed.
The platform offers services on selected routes and ports in North China, including Qingdao, Xingang and Dalian to the East Coast of South America, West Africa and Southern part of Africa. However, Maersk "intends to continuously review performance and consider further expansion to other trades and ports going forward."
A dozen customers trialed the program in November, via ship.maerskline.com, but now the platform is now officially opened to all customers, said Maersk. "Customers get more control as bookings trigger equipment and space commitment with Maersk Line. Further, Maersk Line will provide customers compensation should a booking not proceed as planned. A cancellation fee for 'no-shows' from the customers’ side is also introduced," the ocean carrier said.
“Technology and digitalization are changing global trading patterns. Maersk Line remains committed to serve new and existing customers with innovative solutions that connect and simplify supply chains," said Silvia Ding, senior vice president and head of trade management of Maersk Line. "This pilot platform will provide stability to the supply chain of our customers, increase transparency in pricing and service promises and help improve Maersk Line’s operational efficiency as well.